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RESEARCH, VALIDATION & UX OPERATIONS

Research support, usability validation, and workflow optimization to help teams make more informed product decisions and reduce delivery friction.

 

Below are selected methods and artifacts applied across projects.

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Captura de Pantalla 2020-10-29 a la(s) 1

Affinity Maps deliverable example

Qualitative Research

Used to uncover mental models, friction points,
and cross-team dependencies within complex systems.

  • User interviews  

  • Stakeholder workshops  

  • Affinity mapping  

  • Service blueprinting  

These deliverables were used to uncover mental models, friction points, and cross-team dependencies within complex systems.

Information Architecture & Structuring

  • Card sorting  

  • Flow documentation  

  • Scenario prioritization (80/20 models)

  • Metadata analysis and labeling to structure information and enhance searchability.

Freeport@2x.png

Wireframes, content and metadata analysis, and information architecture design for an internal SharePoint platform.

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Chatbot conversation mapping to organize user intents, decision paths, and response logic.

Quantitative Validation

  • One-click testing  

  • A/B testing  

  • Usability metrics review

 

 

Applied to validate design decisions and reduce delivery risk before development. 

One-Click Testing to reduce navigation uncertainty and support evidence-based decisions.

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Testing@2x.png

The content of this portfolio cannot be used for any commercial purposes.

© 2020 Melissa Esquivel de la Rosa
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