RESEARCH, VALIDATION & UX OPERATIONS
Research and validation have been central to my design process, ensuring decisions are informed, scalable, and aligned with business goals.
Below are selected methods and artifacts applied across projects.
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Affinity Maps deliverable example
Qualitative Research
Used to uncover mental models, friction points,
and cross-team dependencies within complex systems.
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User interviews
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Stakeholder workshops
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Affinity mapping
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Service blueprinting
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These deliverables were used to uncover mental models, friction points, and cross-team dependencies within complex systems.
Information Architecture & Structuring
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Card sorting
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Flow documentation
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Scenario prioritization (80/20 models)
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Metadata analysis and labeling to structure information and enhance searchability.
Wireframes, content and metadata analysis, and information architecture design for an internal SharePoint platform.
Chatbot conversation mapping to organize user intents, decision paths, and response logic.
Quantitative Validation
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One-click testing
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A/B testing
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Usability metrics review
Applied to validate design decisions and reduce delivery risk before development.
One-Click Testing to reduce navigation uncertainty and support evidence-based decisions.
