PLATFORMS & PRODUCT EXPERIENCE
Throughout my career, I have designed digital products across web and mobile platforms, adapting to different industries, business models, and technical environments.
This work reflects my evolution from execution focused delivery to strategic product thinking across platforms.
Complex platforms designed to support multi-country workflows, data-heavy environments, and cross-functional collaboration.
Ocean Freight Exchange: TheOFE.com Data-centric AI platform for the dry bulk, tanker & gas freight markets.
Information Architecture & Internal Site Optimization – Freeport-McMoRan SharePoint
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Sales 360 – Internal Sales Performance & Tracking Platform (CEMEX)
Mobile Applications (Android & iOS)
Mobile-first experiences built with platform conventions, accessibility standards, and performance constraints in mind.
Prysmex. Collaborative software for organizations of any size, designed to manage findings, tasks, incidents, inspections, walkthroughs, and more efficiently.
MYMO. A financial app designed to help users track and understand their personal finances.
ReadyMix Go – Mobile app for CEMEX clients to track concrete deliveries in real time.
Global & Multiplatform Experience
Experience designing for localization, RTL, and international markets, ensuring scalability from day one.
My CEMEX – UX Design for Internal Commercial Workflow Optimization
AI-Assisted Exploration & Workflow
I selectively leverage AI-assisted tools such as Figma Maker and Copilot to accelerate early exploration, organize concepts, and evaluate navigation alternatives.
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These tools support ideation and structure, while final decisions remain grounded in UX principles, technical feasibility, and business constraints.
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SIM App – Navigation bar repositioning exploration to maintain touch target integrity.